Insights

How Employers Can Attract Top Talent With Novated Leasing

In today’s competitive job market, top candidates are looking for more than just a competitive salary — they want meaningful, flexible benefits that make a real difference in their lives. One benefit that’s gaining traction among progressive Australian employers is novated leasing.

Offering novated leasing as part of your employee benefits package can help you stand out to potential hires while providing existing team members with a tax-effective way to drive the car they want.

What Is Novated Leasing?

Novated leasing is a three-way agreement between the employee, employer, and a finance provider that allows employees to lease a car using their pre-tax income. It’s a form of salary packaging that can offer significant tax and cost savings — particularly for electric vehicles (EVs), which may be exempt from fringe benefits tax (FBT) under current rules.

Why Novated Leasing Appeals to Employees

✅ Tax Savings

Employees can reduce their taxable income by packaging car lease repayments and running costs through their salary.

✅ Simplicity and Convenience

All car-related expenses (fuel, maintenance, insurance, rego, tyres, EV charging) are bundled into one regular deduction — making budgeting easier.

✅ Access to a Better Vehicle

With pre-tax dollars at work, employees may afford a higher-spec model than they could otherwise, including EVs and hybrid cars.

✅ Sustainability Appeal

Novated leasing encourages EV uptake, aligning with the values of environmentally conscious employees.

Benefits for Employers

While novated leasing is an employee-driven benefit, the rewards for employers are substantial too.

🔹 Attract Top Talent

Offering novated leasing signals that your organisation supports financial wellbeing and flexibility — a key differentiator in today’s recruitment landscape.

🔹 Boost Retention

Employees with novated leases are less likely to leave mid-lease, providing a natural retention incentive.

🔹 No Direct Cost

There’s no need for the employer to own or finance the vehicle. You simply facilitate the salary deductions through payroll.

🔹 Enhance Your EVP

A strong Employee Value Proposition (EVP) includes benefits that go beyond the basics. Novated leasing strengthens your offering without increasing fixed wage costs.

Attracting top talent | Novated Leasing | Prosperity Smart Drive

Getting Started: How Employers Can Offer Novated Leasing

  1. Partner with a trusted provider like Prosperity Smart Drive

  2. Integrate salary deductions into your payroll system

  3. Communicate clearly with staff about the benefits and process

  4. Offer support through info sessions, brochures, or webinars

Whether you’re a large organisation or a growing SME, implementing novated leasing is surprisingly straightforward with the right partner.

 

Final Thoughts

As the war for talent continues, companies need to think creatively about how they attract and retain high-performing professionals. Novated leasing is a win-win — providing a highly valued benefit to employees at no direct cost to the business.

Offering novated leasing through Prosperity Smart Drive helps you deliver value, enhance satisfaction, and gain a competitive edge in recruitment and retention.

✅ Ready to explore Novated Leasing?

Whether you’re looking to maximise tax savings, simplify your car expenses, or switch to an EV, Prosperity Smart Drive can help you find the right novated lease solution.